Face Wrap for a Snatched Look: What is Up with This Viral Beauty Product?

3 Key Points

• The trend: Kim Kardashian’s SKIMS Seamless Sculpt Face Wrap went viral for its promise to “snatch” your jawline overnight. It has been featured in lots of “morning shed” trend videos or “ugly sleep routines”.

1. The truth: Experts say results are temporary and mostly due to reduced puffiness. Claims about collagen-infused fabric are more marketing than science.
2. What works instead: Safe, effective non-surgical treatments like dermal fillers, botulinum toxin, Ultherapy, and CoolSculpting offer real, lasting contour without wrapping the face in a tight fabric. 

“The uglier you go to bed, the prettier you wake up” is the motto of the latest viral beauty trend, “morning shed” or “ugly sleep routine”. This elaborate nighttime routine involves layering skincare, silicone masks, face wraps, and tape to create a mummy-like appearance before bed. These are then peeled off in the morning in the hope of revealing de-puffed, glowing skin.

Kim Kardashian is joining this extreme trend with the launch of her SKIMS Seamless Sculpt Face Wrap. Marketed as a non-invasive way to contour the face, it promises to give consumers a jawline lift. And since its release, it has been featured in lots of  TikTok’s “ugly sleep routine” to wake up with a more defined face.

But as the trend spreads, so do concerns. Experts are speaking out, questioning the wrap’s bold claims and warning that tight, non-breathable facial wrapping could pose risks to skin health and self-esteem. Continue reading as our aesthetic clinic in Singapore explores more about this trend and product. 

The wrap everyone’s talking about

Kim Kardashian’s shapewear brand, SKIMS, released a new face wrap, “Seamless Sculpt Face Wrap”, for $48 (USD). Tagged as the brand’s “face innovation” and marketed to “snatch your little chinny chin chin” overnight, the product sold out in under 24 hours. Shortly after its launch, it began trending across TikTok, as influencers showcased the wrap in their nighttime routines.

This face wrap is made from SKIMS’ sculpting fabric and infused with so-called “collagen yarns”. Its design mimics the compression garments typically used following a jaw surgery. It is, however, clear that this one’s aimed at trend-savvy people wishing for a sculpted jawline or improved facial contours by morning. 

Results, discomfort, and risks

Skin doctors and plastic surgeons noted that the wrap only offers fleeting, temporary improvements. Its results, moreover, are mainly due to its compression properties, which can reduce puffiness, but don’t offer true, lasting changes. While the face wrap may initially make the face look slimmer, it cannot change the structure of the face. 

As for the claim that the wrap is infused with “collagen yarns,” experts caution that this is more marketing than science. The material is a blend of nylon and spandex, and collagen molecules are too large to penetrate the skin barrier. This means they cannot reach the deeper layers where they could be beneficial.

Medical professionals also warn of potential side effects and risks. These may include:

• Restricted blood flow
• Facial irritation or acne breakouts due to trapped heat and sweat
• Muscle fatigue or weakness if used excessively

Those with TMJ (temporomandibular joint dysfunction), sensitive skin, or recent cosmetic procedures may be particularly at risk and should avoid such products altogether.

What it says about beauty culture

This trend is not just about skincare; it’s about how beauty standards have crept into our everyday lives, and now even how we sleep. Many critics argue that products like facial wraps exploit insecurities, sending the message that even natural features are not good enough and should be “fixed”.

Wearing a tight face wrap overnight might seem harmless, but it can quietly affect confidence, especially for younger people. It is also important to note that most celebrity jawlines come from proven, science-backed treatments, not stretchy wraps online. 

What actually works for a contoured look

If you’re after a sculpted profile, it is recommended to go for proven routes like professional treatments. At Cutis Medical Laser Clinics, we have several non-surgical treatments focused on creating natural-looking results. These are more about enhancing what you already have, instead of drastically altering your appearance. 

Some of our treatments include:  

• HA dermal fillers – These fillers use hyaluronic acid to restore volume and definition in the chin and jawline. They’re ideal for enhancing the lower face without changing your natural proportions. Fillers can also strengthen the jaw’s structure to subtly lift sagging skin and create a more contoured profile.
• Botulinum toxin (jaw slimming) – Commonly known for softening wrinkles, botulinum toxin can also help reshape your jawline. When injected into the masseter muscles (used for chewing), it relaxes them over time. The result is a softer jawline, especially for those with square jaws due to clenching or grinding.
• CaHA fillers (Calcium-Based) – Calcium hydroxylapatite (CaHA) fillers not only add volume but also stimulate collagen production. Their thicker consistency makes them ideal for treating deeper folds or areas needing structure. You’ll see immediate lift, with long-term improvement as your body builds more collagen.
• Ultherapy PRIME – This US FDA-cleared treatment uses microfocused ultrasound energy to gently heat the deeper layers of your skin. Over time, this stimulates collagen, tightening and lifting sagging skin, especially under the chin and along the jaw. There are no needles involved, and results appear gradually over two to three months.
• CoolSculpting Elite (CoolMini) – For those bothered by a double chin or stubborn fat under the chin, CoolSculpting Elite offers a non-surgical solution. It uses controlled cooling to target and eliminate fat cells, helping to sculpt a more defined profile. The “CoolMini” applicator is designed specifically for the submental (under-chin) area.

If you’re hoping to contour your jawline and lower face, there’s no need to tape, wrap, or compress your skin overnight. At Cutis Medical Laser Clinics, we focus on evidence-based, non-surgical treatments that help enhance your natural features. 

WhatsApp us today at +65 9780 2079 to learn more or schedule a consultation with one of our aesthetic doctors in Singapore.